MACH Health is an app that is currently being piloted by health providers in the UK.
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Nurses are burning out at scale. MACH Health can intervene before the crisis hits.

The world faced a 5.8 million nurse shortage in 2023. In hospitals across OECD countries, more than half of nurses surveyed say staffing levels and work pace feel unsafe. One in five nurses are expected to retire within the next decade. The system that exists to care for people is failing the people who keep it running.

Mark Carter spent 22 years as a frontline nurse and healthcare executive across Australia, Asia and the UK, and lived the crisis he set out to solve. He saw the same pattern everywhere: nurses pushing through exhaustion, distress and burnout until support arrived too late. Traditional Employee Assistance Programs often step in after people are already at breaking point. MACH Health was built to reach nurses earlier, when the right support can still change the trajectory.


“Nurses spend their careers caring for others, yet too often their own wellbeing comes last. After more than two decades in nursing, I have seen firsthand the toll that stress, burnout and workforce pressures take on healthcare professionals. MACH Health was created to support nurses around the world, giving them practical, accessible support before they reach crisis point.”


MACH Health is a nurse-specific wellbeing app organised around four interconnected pillars: emotional health, physical health, nutrition, and sleep. Daily check-ins track mood, energy, and motivation, with a growing library of guided meditations, mindfulness exercises, and personalised resources that adapt to how each user is actually feeling.

Mark built MACH Health to be scalable from the start. To reach millions of nurses, the app needed to be clinically relevant, simple to deploy and economically sustainable. Building on Cogniss allowed him to avoid the cost and complexity of a traditional software build, keep the team lean, and focus on the evidence, content and delivery model needed to make nurse wellbeing support affordable at scale.

In its NHS pilot, 122 nursing staff spanning every major specialty from Emergency to Critical Care recorded 700 wellbeing check-ins over 19 weeks. It reveals patterns of exhaustion, poor sleep and declining wellbeing that would otherwise have remained invisible. The pilot showed that nurses will engage when support is genuinely built for them. The challenge now is making it simple for health providers to adopt tools like this before nurse exhaustion leads to their exit.

A practical solution exists. Nurses are ready to use it. The missing piece is a simpler path into care.

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MACH Health

FOUNDER

Mark Carter MBA, MHSM, MAdvPrac, BN, CHM
Founder & CEO | MACH Health


Mark Carter is a registered nurse and healthcare executive whose 23-year career spans acute, chronic, aged and dementia care across Australia, Singapore, China and the UK. Beginning in disability care before training as a nurse, he has since held executive and managing director roles delivering non-drug intervention models for ageing and dementia populations across international markets, and holds an MBA alongside multiple clinical qualifications and academic publications. In 2022 he was nominated as one of the World Health Organisation's Top 50 Under 50 Global Change Agents for Healthy Ageing. He founded MACH Health to address the well-being of the healthcare workforce itself, building practical, evidence-based solutions for the people the system most depends on.